Centraal Beheer Achmea x Anouk


Anouk is one of the Netherlands' most famous singers. She is also one of our most rebellious. So when she agreed to represent the country in the uptight and granny proof Eurovision Songfestival, everyone held their breath. Would Anouk take us to the top? Or will something go horribly wrong?

Fixing things that go horribly wrong happens to be the specialty of insurance company Centraal Beheer Achmea. So we saw an excellent opportunity put the nation's prejudices to the test and fool everyone. 

1x Silver Digital Campaign at the Spin Awards

"Drunken Anouk turns out to be big publicity stunt."

Credit: writer
Client: Centraal Beheer Achmea
Agency: Pool Worldwide
Production: Brenninkmeijer & Isaacs

First, we 'leaked' footage of a crazy Anouk:

Then, waited for the media to go crazy:

Finally, the TV commercial revealed the truth: