Centraal Beheer Achmea x Anouk
Commercial
Anouk is one of the Netherlands' most famous singers. She is also one of our most rebellious. So when she agreed to represent the country in the uptight and granny proof Eurovision Songfestival, everyone held their breath. Would Anouk take us to the top? Or will something go horribly wrong?
Fixing things that go horribly wrong happens to be the specialty of insurance company Centraal Beheer Achmea. So we saw an excellent opportunity put the nation's prejudices to the test and fool everyone.
AWARDS
1x Silver Digital Campaign at the Spin Awards
"Drunken Anouk turns out to be big publicity stunt."
- NRC
Credit: writer
Client: Centraal Beheer Achmea
Agency: Pool Worldwide
Production: Brenninkmeijer & Isaacs
First, we 'leaked' footage of a crazy Anouk:
Then, waited for the media to go crazy:
Finally, the TV commercial revealed the truth: